Quick Answer: What Is Brand Voice And Personality?

Why is brand voice important?

Having a distinct voice helps to humanize your brand, and in turn, makes it easier for people to relate to, and connect with, your company.

Studies show consumers are more likely to do business with a brand they trust, and this trust is often established through shared values..

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What is Nike’s brand personality?

Brand personality examples: Nike brand personality Commonly associated with “ruggedness” and excitement, Nike has been a leader in the world of athletic performance apparel and shoes for decades. The “rugged” aspect of its personality is pretty obvious.

How do you define brand voice?

Brand voice is the way you talk to your customers and is defined by your brand’s style of communication. Your brand voice is directed to your target audience, and it can have any style, as long as it feels true to your brand values and persona—be it authoritative, playful, intellectual, ominous, kind or fun.

What is a brand personality?

Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.

What is brand voice and tone?

Your company’s tone of voice represents your brand personality and values. This includes the words you choose and the order in which you put them and applies to all the content you deliver — website content, social media posts, emails, and any other formats.

What is Starbucks brand voice?

Starbucks tone of voice is informal, genuine and friendly. This is consistent and recognizable throughout all forms of Starbucks marketing communications.

What is Nike’s brand voice?

No wonder the Nike tone of voice is competitive, inspiring, and confident. That’s the power of knowing your origin story. Once you identify your origin story, think about your brand as an actual person.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What is Starbucks brand personality?

When a consumer views Starbucks brand personality as having strong degrees of favourability, originality and clarity, they are more likely to purchase from their brand.

What is a tone of voice?

Introduction. A tone of voice is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather confusingly, when seen in the world of business and marketing, the phrase ‘tone of voice’ refers to written – rather than spoken – words.

What are examples of tone of voice?

Examples of brand tone of voiceEmpowering and uplifting – Dove.Friendly yet informative – LaCroix Sparkling Water.Professional and ambitious – CloudSmartz.So far out there it’s in another galaxy – Skittles.